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How long can coffee and brand cross-border mash-up

How long can coffee and brand cross-border mash-up "golden oil" be popular?

Haagen-Dazs sells coffee, McDonald's and KFC are targeting coffee, and Guuci and Hermes have all opened cafes. It seems that coffee has become a panacea for cross-border mash-ups. Through cross-border cooperation, unrelated and non-competitive brands can infiltrate each other and target consumer groups can be integrated, so as to enhance the comprehensive competitiveness of brands. Haagen-Dazs catering in Shanghai

2015-06-10
How to choose a coffee machine to run a coffee shop

How to choose a coffee machine to run a coffee shop

For a cafe nowadays, the Espresso machine is the heart of the cafe, no matter how it is cooked, but as long as it breaks down, the cafe will shut down. So how do you choose an Espresso machine that is suitable for your cafe? The machine is big

2014-09-26
Counterattack of

Counterattack of "third": how does Pacific Coffee surpass Costa to become the second in the industry?

Core tip: who is the largest coffee chain in the Chinese market? There is no doubt that Starbucks should take the first place! Then who will take the second place? The latest record is that a guy called Pacific Coffee overtook Costa to become the second in the industry after Starbucks. Who is the largest coffee chain in the Chinese market? There is no doubt that Starbucks (feature Reading) is in the first place.

2015-12-07
How to store raw beans and coffee beans

How to store raw beans and coffee beans

The following are the most commonly used packaging methods: sacks are the most common and economical choice for packing and transporting raw beans, jute is a renewable resource, and sacks are cheap and do not require special skills or equipment beyond the capabilities of ordinary mills and export points. However, sacks cannot isolate moisture and odor, so the transferred coffee beans are easily affected during storage and transportation.

2016-05-30
Starbucks goal: to

Starbucks goal: to "drive away" customers to become a coffee convenience store

In the positioning of Starbucks in China, white-collar workers are a state, not an identity. A considerable number of urban white-collar workers are literary youth and heavy consumers of coffee shops, but Starbucks will never place its position on the status of literary and artistic youth, even though they have a good chance of being the same person. Such an exquisite positioning has exposed the nature of Starbucks' split personality.

2015-06-01
How to test a coffee shop to join a brand?

How to test a coffee shop to join a brand?

Many people ask us how to test a coffee shop to join a brand? Here we would like to say that it depends on your personal will and financial strength.

2014-07-11
Louisa LOUISA takes care of the coffee we make and makes every guest happy.

Louisa LOUISA takes care of the coffee we make and makes every guest happy.

Louisa Brand Story 01 Origins Louisa Coffee The origin of LOUISA COFFEE began long before the first store was founded. In 2003, if you want to drink a cup of good coffee, you have to spend at least a hundred yuan to drink it in the most professional coffee shop! However, in Europe and America, good coffee is not only available, but also affordable, coffee culture is deeply rooted. Coffee lovers at the time

2015-11-19
Starbucks CEO Howard: how to make Chinese blood turn brown? Starbucks General Manager

Starbucks CEO Howard: how to make Chinese blood turn brown? Starbucks General Manager

Starbucks is currently launching a program called partner Home in China, where partners who want to take care of their families more closely are beginning to have the opportunity to serve as managers of new stores in the nearest city, and this humane program is organically integrated with Starbucks' expansion in China's second-and third-tier cities. Howard revealed that 15 years ago, when Starbucks wanted to expand outside Europe and the United States,

2016-01-08
Coffee accompanies you to get Kopi Luwak capital injection, how to reflect behind every life?

Coffee accompanies you to get Kopi Luwak capital injection, how to reflect behind every life?

Recently, the Korean coffee chain, which has developed more than 500 stores in China, accompanied you, broke the capital chain, owed employees huge wages, and got caught up in a variety of lawsuits. On June 4, it was reported that Kopi Luwak will join the main coffee to accompany you, help you take on your debt and rebrand. Although the two sides have not yet held a formal press conference to announce the matter, due to the elimination of

2015-06-06
How does coffee shop start-up test a coffee shop joining brand?

How does coffee shop start-up test a coffee shop joining brand?

Many people ask us how to test a coffee shop to join a brand? Here we would like to say that it depends on your personal will and financial strength. Although the cost of big brands is unacceptable to many people, there are still some domestic brands that can do such a small-scale coffee shop. The area is generally required to be about 100 square meters, and the overall investment is not large. It is very suitable for those whose funds are not very abundant.

2015-01-29
Six new beauty stores are stationed on Garden Road. Which one do you like? Let's take a look at other people's designs.

Six new beauty stores are stationed on Garden Road. Which one do you like? Let's take a look at other people's designs.

Text | Fang Zheng Tu | Ningbo 2009, entering the workplace, office in the New World International Trade Building. The cramped salary makes most lunches can only be served in Wansong Garden, but this does not stop yearning for LOFT Mall across the street. What's more, it has a nice name, Garden Road. How would you describe this place? As legendary as the hostess is the various trends led here.

2015-12-31
There are more than 4000 cafes in Shanghai.

There are more than 4000 cafes in Shanghai.

How strong is the coffee complex of Shanghainese? One figure can show that there are more than 4000 cafes, large and small, and the aroma of coffee can often be smelled in the air when walking on the street. With the fast food chains and convenience stores fully joining the army of freshly ground coffee, and the opening of many independent cafes, the territory of Shanghai cafes has quietly changed, and it is no longer just Starbucks and Kashijia (c

2015-08-07
How many days can roasted coffee beans be kept? Coffee origin

How many days can roasted coffee beans be kept? Coffee origin

Roasted coffee can be placed for more than a year if it is not exposed to sunlight, but the taste will change. Roasted coffee is best based on the roasting date. It is recommended not to put too much in a month or it will mold. Remember not to exceed a year. However, it is best to use it within half a year. The roasting degree is slightly stronger than the medium and deep roasting degree. The color becomes quite dark. The bitterness is stronger. It belongs to the middle and south.

2016-05-23
Why are Koreans so successful in opening cafes?

Why are Koreans so successful in opening cafes?

Did the Koreans really get the true biography of the coffee god? How many secrets did you get? Today, let's share how successful the cafe for Shenma Koreans is: the common caf é factions on the market: European coffee shops represented by French and Italian coffee: special emphasis on the quality and taste of coffee beans. Summed up in a recent popular sentence is: a small private shop with craftsman spirit.

2016-05-31
How can a coffee shop be positioned accurately to make a real profit?

How can a coffee shop be positioned accurately to make a real profit?

Today, coffee has become a mass consumption, many people are optimistic about the coffee market, so opening a coffee shop has become a dream of many people! Coffee belongs to the leisure catering industry. In recent years, with the changes in people's consumption concepts and business needs, cafes have become more and more popular. Under this trend, isn't it a perfect entrepreneurial project to open a coffee shop? Of course, the coffee market

2015-10-10
How do the conditions of coffee joining test a coffee shop joining a brand?

How do the conditions of coffee joining test a coffee shop joining a brand?

Many people ask us how to test a coffee shop to join a brand? Here we would like to say that it depends on your personal will and financial strength. Although the cost of big brands is unacceptable to many people, there are still some domestic brands that can do such a small-scale coffee shop. The area is generally required to be about 100 square meters, and the overall investment is not large. It is very suitable for those whose funds are not very abundant.

2015-10-20
How should raw bean coffee be handled? how should raw bean coffee be stored?

How should raw bean coffee be handled? how should raw bean coffee be stored?

Water washing (washing, washing out a clean sour taste) in the mid-18th century, the Dutch invented water washing treatment, which was widely favored. The methods are as follows: 1. Harvest coffee fruit. 2. Throw the fruit into the pool and eliminate the floating ones. 3. Throw the sunken fruit into the machine and beat off the skin and flesh. 4. Throw it into the sink and ferment for 16-36 hours to remove pectin. 5. Wash and dry.

2016-05-24
Open coffee shop Daquan

Open coffee shop Daquan

If you want to open a coffee shop, you don't know whether to open an independent coffee shop or join a chain, open a pure coffee shop, or run another one. This is the first choice you face at the beginning of your business. If the start-up capital is not considered, in terms of the gross profit margin, the profit of individual stores is similar to that of joining chain stores, because although the unit price is different, if the franchise fee and business area rent are considered at the same time.

2014-08-15
American fine coffee enters Japanese market, Japanese blue bottle Shinjuku store brings us thinking

American fine coffee enters Japanese market, Japanese blue bottle Shinjuku store brings us thinking

A story once reported: "Those who do only one thing well in their lives," James Freeman and Caitlin Freeman, the couple who opened Blue Bottle Coffee in San Francisco, James did the coffee and Caitlin baked the cake. And now this little coffee shop is getting 4.5 million.

2016-07-07
How to choose the address of opening a coffee shop

How to choose the address of opening a coffee shop

If you want to open a coffee shop, you don't know whether to open an independent coffee shop or join a chain, open a pure coffee shop, or run another one. This is the first choice you face at the beginning of your business. If the start-up capital is not considered, in terms of the gross profit margin, the profit of individual stores is similar to that of joining chain stores, because although the unit price is different, if the franchise fee and business area rent are considered at the same time.

2015-01-09
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